We use three methods to derive our working formula, using the scientific method, the philosophy and marketing theories. Scientific Method | E=MC2 "It followed from the special theory of relativity that mass and energy are both but different manifestations of the same thing - a somewhat unfamiliar conception for the average mind. Furthermore, the equation E is equal to m c-squared, in which energy is put equal to mass, multiplied by the square of the velocity of light, showed that very small amounts of mass may be converted into a very large amount of energy and vice versa. The mass and energy were in fact equivalent, according to the formula mentioned before. This was demonstrated by Cockcroft and Walton in 1932, experimentally." - Albert Einstein We use the theory demonstrating how ‘small amounts of communication’ can be converted into a ‘very large amount of awareness’. Philosophy | Karmic Theory : Application on — Branding Branding is an art... The P.P.F model, Past, Present and Future theory, we prepare your company to examine your past branding campaign, its effects, your strength and weakness. Learning from the past will aid us to filter our oversight. Having a good present foundation, your company can then develop the natural ability to extend its product line using its brand power, achieving your company’s objectivities and vision. In layman’s term, we call it the theory of ‘Karma’ – The cause and effects. Marketing Theories SWOT Analysis …The 7 P’s … Porter 5 Forces … Brand Asset Management … Customer Relationship Management … Trading Process Network … Boston Elevators … Customer Satisfaction Index … Strategic Gap Model … From the old to the new. We examine, evaluate, and implement.